Q Now that you've selected a company, it's time to focus on that company's industry perspective and business description. For your particular company, identify the following: Industry Perspective Market overview (size of industry, usually in dollars) Market trends (five year time line of industry sales/revenue) Competitive environment (relative size of each participant in the industry Business Description The competitive advantage the company is currently pursuing (cost leader, differentiation, speed, focus, or combination) Products/services offered Level of technology organization is employing (state-of-the-art, fast follower) Market organization is serving (demographics, income, age) Distribution of products/services If manufacturer, the procedure(s) and location(s) of manufacturing products If service provider, location of conducting business ? Industry Perspective Market overview